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Video: Facebook as an Advertising Medium + Media A.D.D.
In part two of a series of conversations discussing the state and future of social media with Chris Beck, founder of 26dottwo (@26dottwo), we review the viability of Facebook as an advertising...
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Video: The Great Advertising Disconnect? From Campaign to Continuum
In part eight of a series of conversations exploring the state and future of social media, Chris Beck, founder of 26dottwo (@26dottwo) and I discuss the changing landscape of advertising and...
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Twitter Promoted to Ad Network
Four-and-a-half years ago, Jack Dorsey sent the Tweet that would eventually spark a social revolution. At just 24 characters long, Dorsey and the Twitter team introduced us, one by one, to a new...
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The 5th C of Community, Social Commerce
Brands are racing to create a social presence on Facebook, Twitter and the hottest social networks of the moment. The initial goals, of course, are to increase brand awareness and build community. To...
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The Future of Advertising Has Been Promoted: A New Study
For years, Twitter focused on building a fervent community while other established and burgeoning social networks attempted to do so while fueling growth with advertising dollars. 2011 will go down in...
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Introducing Your Friends, Fans and Followers
Social Media is among many things, our gateway to discovery and interconnection. While social networking may seem trivial, truth is that we get out of it what we put into it. But this goes beyond the...
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The Best of 2010: Hybrid Theory and the Future of Marketing
Jeremiah Owyang, industry analyst at Altimeter Group, published a report that sent shock waves throughout the global creative industry. For large agencies, it represented a harbinger of change. For...
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In Social Media, Failing to Plan is Planning to Fail
I’ve received many inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns will fail in 2011. There are a...
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At the Pivot of Business, Marketing and Media
I am certainly no stranger to the conference circuit. Over the years, I’ve helped many friends organize conferences, advised organizers on programming and positioning, and presented at or attended...
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The 2011 Twitter Brand Bowl: And the winners are…
Super Bowl XLV is now in the history books. 2011 is the year that the Green Bay Packers reclaimed the NFL Championship. And, it is also the year that now holds the record for the most viewed...
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The Top 10 Marketing Sites for Social Media Marketing Trends
Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing...
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Report: The Rise of the Social Advertising
To download the full Pivot report, please click here… We are entering the beginning of the end of the destination web as we have known it. Consumers increasingly spend time in social networks and less...
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The Pivot Story Arc
During the planning of the upcoming Pivot Conference, I’ve been asked many questions about what it is, what it isn’t, and why the need for another conference. Most importantly, I’ve been asked more...
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The End of Social Media 1.0
The debut of a series introducing The End of Business as Usual… Follow us on Twitter! Like us on Facebook! Circle us on Google+! I would like to talk about an inflection point in social media that...
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What are you learning from social that you are applying to traditional?
Guest post by Chris Beck of 26DotTwo You allocate increasing amounts of budget, time and resources with social media to connect one on one. What about the other 90% of your budgets? What learnings can...
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Twitter’s Mad Men Moment
Twitter continues to impress its supporters and critics alike. With 100 million active users, one billion Tweets published every day, and a fresh round of funding, Twitter’s monetization strategy...
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The State of Social Marketing 2012
The following report is brought to you by the Pivot Conference taking place in New York on October 15-16, 2012. You can download a full copy of the report for free by clicking here. At the end of...
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The State of the Twitterverse 2012
The first time I wrote about Twitter was March 2007. My, how time and Tweets fly. With 500 million registered users and 250 million Tweets flying across the Twitterverse every day, Twitter has become...
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3D On All Platforms: Is It Worth It?
Guest post by James Stewart, Director at Geneva Film Co The debate surrounding 3D’s viability across all platforms continues to rage. Nay-sayers maintain that 3D is merely a “flash in the pan”… a...
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The GM Facebook Advertising Saga Plays Out Like an Episode of Mad Men
Shortly before Facebook’s turbulent IP “uh oh”, GM announced that it was pulling its $10 million advertising budget from Facebook. Controversy erupted. Accusations ensued. Camps divided into three...
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